E-Mail Marketing Specialist (d/f/m)

Your role in this journey:

• Develop and execute an E-Mail Strategy for the Dutch market, with the goal to accompany (potential) customers along their customer journey
• Develop mailing campaigns in order to generate leads as well as increase customer  value and loyalty 
• Translate the brand strategy into channel specific content that supports the overall marketing goals 
• Adapt international and German assets to Dutch requirements 
• Monitor and analyze key performance metrics such as conversion rates, open rates, click-through rates, and overall subscriber growth and translate findings into actionable insights 
• Build robust and continuous testing scenarios and ensure quality for Marketing emails, including testing of text, layout, landing pages and links
• Always keep track of the latest trends, competitor activities, innovations and opportunities in email Marketing 
• Design and develop email templates 
• Collaborate closely with global Marketing team and Dutch sales team 

Your backpack is filled with:

• Professional experience in E-Mail Marketing and E-Commerce/Online Marketing, experience in other online Marketing areas is a plus 
• Experience with email Marketing tools (e.g., Hubspot, Mailchimp, Optimizely)
• Affinity for digital products and current trends in digital business
• Fundamental knowledge in web analytics (e.g., Google Analytics)
• Strong analytical skills - particularly with typical E-Commerce / CRM KPIs
• Basic knowledge of digital image, video editing and in HTML and image processing
• Dutch native speaker, fluent in English, Knowledge of German is an advantage