E-Mail Marketing & CRM Specialist (m/w/d)

You know how to catch attention – and keep it?

Then you’re exactly the kind of person we’re looking for. At HAIX, we don’t just sell high-performance footwear. We build lasting relationships with loyal customers – and your e-mails will be a key part of that journey.

Why joining us is a smart move?

At our Utrecht office, we’re a small, agile team and part of the international HAIX Group. That means flat hierarchies, short decision-making paths, and lots of ownership. Here, you’ll get things done, shape the direction, and see your impact quickly. We’re not just working side by side – we pull together with purpose and energy.

We celebrate wins, learn from setbacks, and always push for better – as a team, on eye level, and with a clear purpose. This is where your ideas meet real impact.

What unites us? The HAIX spirit: openness, quality, team strength – and the drive to get better at what we do every day.

Your mission at HAIX:

Lead and manage our email marketing and CRM strategy for the Benelux region – with a strong focus on the Netherlands. Your goal: connect, convert, and retain customers through personalized communication that builds long-term relationships. You think in journeys, not single emails – and you know how to turn data into meaningful experiences.

What you will do:

• Develop and own the email and CRM strategy for the Dutch market – from the first click to lifelong loyalty
• Plan, design, and execute targeted email and CRM campaigns that drive engagement, loyalty and sales
• Build and optimize automated email flows and CRM journeys (e.g., welcome series, cart abandonment, re-engagement, loyalty programs)
• Develop segmentation and personalization strategies that bring our customers closer to the brand.
• Turn our brand DNA into channel-specific content – relevant, powerful, and always on point
• Adapt and localize international assets and campaigns for the Dutch audience – with your native-level understanding for language and culture
• Monitor and analyze performance across email and CRM touchpoints (open rates, CTRs, conversions, revenue, retention) and turn insights into action
• Develop smart testing scenarios to constantly optimize layout, subject lines, links, landing pages, and copy
• Bring in new ideas and push the channel forward – from lifecycle journeys to personalization and segmentation strategies
• Develop templates and CRM assets that are as powerful and reliable as our boots
• Collaborate closely with E-Commerce, Social Media, Content, and Dutch Sales teams and align regularly with the German Marketing team to ensure consistency and knowledge sharing