Our Philosophy

"In reality, complaints about the ferocity of competition are merely complaints about the lack of ideas!"
(Walter Rathenau)

A wise thought that reflects the secret of our company's success. Within a decade, HAIX® has turned the idea of an innovative fireman's boot into a position as the market leader in several European countries. I developed the first HAIX® fire fighting shoe at the beginning of the 1990s. In my occupation as a master shoemaker and fireman, I believe that I am predestined to turn the footwear needs of our customers' into reality.

To ensure that our high-tech shoes will continue to satisfy our customers' future needs, we have created a website that is meant to open our company to our customers. Our website demonstrates how much effort and commitment every single employee invests in the production of our high-quality shoes – from cutting, to sewing, to quality assurance and management. Our family business, which is both traditional and modern, has set a high goal for itself: fulfilling the security needs of our customers while maintaining the extremely high quality standards of our products. The high demands that we place on the quality of our shoes are the same as those we place on ourselves. With every pair sold, I guarantee this with our HAIX® brand name.

Ewald Haimerl (Managing Director)