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Heroes wear HAIX® The name HAIX® stands for innovative high-tech functional shoes that meet the highest standards of functionality, quality and design. The brand image is characterized by an outstanding price-performance ratio. The adaptation of the logo aims at the emotional level of perception: concentration on the heroic brand world to strike the heart of [...]

HAIX is restructuring its whole presence. From October 2011 on, the innovative Bavarian professional shoe manufacturer will appear with a new logo and a new strategy. This is the logical consequence in the further development of the ambitious, growth-oriented company. “We have reached a strategically decisive point in our company’s history”, says Ewald Haimerl, head [...]